Puma and the Future of eCatalogs
This is the coolest thing I’ve ever seen in Flash: The Puma Summer eCatalog. If you’ve ever had to sift through the online IKEA catalog, you know that Flash brochures, even when they get you all the information you need, are very clumsy and take a long time to navigate through. In the Puma eCatalog, you are looking through the eyes of someone holding a Puma catalog. You move your mouse, he moves his hand. You grab a corner and drag it left, he grabs a corner and turns the page. And some of the items in the catalog are interactive.
You’ll even find yourself moving your hand to the corner and holding down the mouse button, exactly the same way you hold the corner of a magazine page waiting for your eyes to finish reading so your arm can turn the page again. Ad-dict-ing.
It’s based off of an open-source page-flipping engine called PageFlip. Check out the demo to see the full capabilities, including transparent pages!
This would be great for an online portfolio, or an alternative web page for an eZine, or even an added benefit that you could provide to paid subscribers of a magazine.
June 26th, 2005 at 5:58 pm
Dude, that guy is sitting on a toilet reading the catalog. That’s how real this is.